Search Engine Optimization a.k.a SEO, is a means by which a website is brought to life-essentially-through the use of 'key words' that are relevant to the nature of your business. By identifying the words that pertain to your business, we are then able to embed them in key phrases throughout the multiple layers of your website to ensure that each and every page is full of words that will then be picked up by search engines such as Google, Yahoo and Bing, that send spiders-or robots-to determine which websites to rank the highest and place on the first pages of their sites when people (your potential and current customers) search for any given item or service.